For over a decade, I've been working on creative and strategy for HP, first as a copywriter and then as a creative director. From simple collateral to complex integrated campaigns, I've seen HP's brand change 4 times, and have continually brought unique executions to a very familiar business brand. Here are some recent favorites from this massive client.

My roles: Creative direction, concepting, print management/press check, client presentation

The Make it Easy, Take it Easy kit, featuring a VR viewer, USB globe, and 2-sided box leading to a campaign site (where HP resellers can "make it easy" to market and sell HP) and a promotion site (where HP resellers can "take it easy" by entering to win a vacation package) was a way to show HP sales partners how to truly take advantage of the world of possibilities HP offers them.

More from the Make it Easy, Take it Easy kit, which has since been leveraged globally and has increased interaction with key resellers for HP.

After many stops and starts due to HP internal changes in direction, the Amazon Echo kit was meant as a door opener to help sell HP printing to key accounts. Recipients were driven to "ask us anything," and set up a meeting to get their own Echo.

My roles: Creative direction, print management/press checks, client presentations

As a creative team, we've helped drive HP email for years, pushing content out to millions of subscribers every month. As we've become critical to maintaining this subscriber base, we've also taken on a leadership role in terms of email guidelines and governance.

My roles: Creative direction, copywriting, content organization, editorial calendars, editing/proofreading

Across nearly a half dozen programs, I've art and creative directed promotions, content hubs, and more through all of HP's changes.

My roles: Creative direction, copywriting, concepting