Our initial engagement with Trustwave was to collaborate on their annual Global Security Report, a highly respected industry publication that illustrated data from Trustwave's proprietary SpiderLabs team. Translating complex engineering data into digestible infographics was a hefty challenge, but once we tackled the content, we successfully repurposed it for social, press, trade show, and more. The exercise in simplification also led to a re-branding exercise.

My roles: Creative lead, concepting, copywriting, print management/press checks, client presentations

Despite heavy copy, our simplification concept was reinforced right from the beginning via our icon-driven cover. We also found relatable and interesting ways to convey various data points, like the Russian dolls on the bottom left above.

Not only did the report exist as a sophisticated print piece, it was also downloadable as an interactive PDF and as an iBook.

As we took this project on (it was previously done in-house), we made sure to create a comprehensive campaign, including pre-registration, press releases/graphics, email, and trade show launch.

The RSA Conference launch resulted in more downloads in the first quarter than ever before, and a more comprehensive presence to start the year.

In the end, our report design took over the entire organization, becoming the new look & feel for the Trustwave brand.