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https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1505170139460-DRBQX556CTO75ELDNOB4/21640990_10102503457248621_178284469765360342_o.jpg Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1519581648375-XVV1BZ64E6JA89VYF0LE/Medals2018.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1628631316416-8N0951N8W6UFNW32MBSX/Medals2021-02.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1393261908582-U7LS99PTKR6VF5SG81T3/MetalMedal_FINAL_x.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471821292030-KXHOJ1WAHF1PSLOOPVKP/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478629836480-KUR55CW55Q6W9RUC9JB7/Image5.png Work Aon "Up in the Clouds" VR experience at Workday Rising, where it was in use 93% of the show and helped sales obtain longer, stronger interactions. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628931793-AOIWBJFQOZRKFEWNEOXT/Image3.png Work My favorite thing: appreciative, collaborative clients. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628932396-OO3FK2PJJ5NA8OW6U5BL/Image4.png Work ...but on top of that? Appreciative, engaged users. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628933899-GS1R02DECWT3BOCZ23AT/Image2.png Work But the VR was only a small sliver that supported a year-long digital content campaign. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628934814-HJNCGJVU2U6WQAWDO6H0/Image1.png Work It included original research + surveys, checklists, ebooks, and a robust microsite. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478629934532-OG7NKT63B0VBBCREEJHR/Aon_FutureSite_Home-image-option_v1.gif Work The campaign will extend into the following year, bringing engaging digital farther with every execution. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727828648-TVFE8VYU168CTPML9GCE/PersonalCover.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727827506-L7N3D8V7OSKOVOWVEUG1/BRANDINGCOVER.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727829089-NQF6N21GQ7YOBD00GG2K/RIP.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727828994-CNFBHYYE3PNOQTS6R3A5/EpiserverCover.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727829941-A40Q0EOECH597I7J90TH/ForsytheCover.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727830773-9983MXHXM8L8RM0KSXRQ/AdAgeCover.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727830868-RWA5CHB6SWGI9FQK8RCM/PatagoniaCover.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727831557-VOZU0ASR7L4ZHJKYT3I0/CB2Cover.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727832605-98M9RFQMZX8YCHY1TP8Y/AonCover.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727832645-JMWRMJROAVIA0R5ZOYVW/Untitled-1.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727834167-G091QCV4F6LTCR4OW4P3/Untitled.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471727834236-FOZHHIISHGMG3OHZHVL8/CarlyOwen_Resume_Summer2016.jpg Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478655031246-76B10XXRF1BGPFAJRU89/Image4.png Work The Make it Easy, Take it Easy kit, featuring a VR viewer, USB globe, and 2-sided box leading to a campaign site (where HP resellers can "make it easy" to market and sell HP) and a promotion site (where HP resellers can "take it easy" by entering to win a vacation package) was a way to show HP sales partners how to truly take advantage of the world of possibilities HP offers them. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478655033876-GVWZYHA431VUP9HT80HC/Image3.png Work More from the Make it Easy, Take it Easy kit, which has since been leveraged globally and has increased interaction with key resellers for HP. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478655031196-1JV6H6611RRFDF39KGGJ/Image5.png Work After many stops and starts due to HP internal changes in direction, the Amazon Echo kit was meant as a door opener to help sell HP printing to key accounts. Recipients were driven to "ask us anything," and set up a meeting to get their own Echo. My roles: Creative direction, print management/press checks, client presentations https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478655033310-GAALQH6TJ6Y1Y2C0F71K/Image2.png Work As a creative team, we've helped drive HP email for years, pushing content out to millions of subscribers every month. As we've become critical to maintaining this subscriber base, we've also taken on a leadership role in terms of email guidelines and governance. My roles: Creative direction, copywriting, content organization, editorial calendars, editing/proofreading https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478655034156-WZK3A30V4KFZLGVMB0WE/Image1.png Work Across nearly a half dozen programs, I've art and creative directed promotions, content hubs, and more through all of HP's changes. My roles: Creative direction, copywriting, concepting https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478656526338-802JK05I8FXO4IZUTRDN/image1.png Work Reintroducing Oracle's UNIX-based chips to an audience who had been using LINUX for years called for a bold statement and a campaign that spoke out loudly, including this sound-themed direct mail door opener kit. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478656526350-7DRVWLACUDQNMCBP2ET8/Image2.png Work The campaign also included email, web, digital content assets, user-generated content, and event support. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478656523244-Y2CHZH0XIQEAZOMWYSQX/Image3.png Work Using incredibly nerdy jokes was key to this concept; I promise, our audience understood them! https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478656519916-7GU3B4C7E5MT2EYW5VF5/Image4.png Work Another campaign for Forsythe, in conjunction with Veritas (a backup provider) focused on how fast things have changed over the years - from gigantic hard drives that cost as much as 4 cars and only stored 1 GB, to those piles of floppy disks we used to keep on our desks, we used the ever-changing world to motivate people to "fast forward" their backup. My roles: Customer insights, research, brand narrative/messaging, creative direction, concepting, client presentations https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478656517239-6BZX0BTCHMOF1DNRZXVZ/Image5.png Work Grounded in seemingly unbelievable trivia facts, we had fun by incorporating timely pop culture into the concept; the 1950s used Elvis while the 1990s used boy bands & Britney. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478656516545-ZKK7NSEYC4LK6SLZE4KH/Image7.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478656515842-FQHYWV1N9HCJ5Z5ALZYH/Image6.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478661508456-74V808H0JUHOEAZKSTPN/gogo1.png Work Bold, digestible content pushed Gogo's 4G ASAP campaign out of the gate strongly. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478661508792-DAYFFPVBTPZW4GACYVK8/gogo2.png Work A series of eye-catching animations for ads, retargeting, and social augmented the campaign. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478665407997-2UZ6324B7ACSW9FSXP8L/newbenefits2.png Work After leading branding workshops and conducting primary research, we developed a new brand language that celebrated New Benefits' people-centric brand story. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478665408117-N8DZMB69A5A459F98VVD/newbenefits3.png Work Our new photographic language brought through our bright and personal voice. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478665409517-L9NB2I2X5USM33287ICO/newbenefits1.png Work After the re-brand, we took on a critical website re-design, finding ways to introduce our new point of view to our complex audience base. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478665407389-0KFB9GN2FXCYXIV7MYIL/newbenefits4.png Work The site architecture was simplified to create an easy-to-digest story and reinforce our personable new brand. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478665406206-NQVXL3N1CDFZS8AE5V9Q/newbenefits5.png Work We followed by creating new brand assets: collateral, event materials, signage, and more, which helped us put big swaths of the new brand into the marketplace. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1539621235929-EXLYTWBWRR4GMCF8WR44/Picture4.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1539621235136-3NPMA63UBC0OCM5XO3QY/Picture3.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1539621238198-NB9A5ABIZO56RU7TOTZG/Picture2.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1539621237806-FSGW5Z975W0O7UW2GFYM/Picture1.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1539621468615-GU0L7KPISDVI5IJ492ZY/Picture7.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1539621471186-8QAW60WFSZ9PR2JLYT7Q/Picture6.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1539621473235-390ENTAVB65A2NOMZVZZ/Picture5.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478671685423-A3DTN7ECVQB4EWI7IA9O/hp4.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478671684607-4GAI9IJRXRWQUABGI9SM/hp5.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478671683295-EHL0UW664D7WAJZCQB38/hp6.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478671686180-0CM9TDVUDALJICRT0QQ6/forsythe1.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478671683468-DMAB95TBCPCIF9UKFAVW/forsythe2.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478671680806-WPFOLGTOQ1WU2C5X2SGI/forsythe3.png Work 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https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478672068256-D1KK4L6ZQKVNHQY7R8YB/wall.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478672068602-RG71K8KAAJZD9NKUA1AB/sxsw.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274212367-KRUDE8WBTKQGXUZJ49W0/Screen+Shot+2018-07-22+at+10.40.18+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274216532-K1ENWTZKZD4TH3WVMQRC/Screen+Shot+2018-07-22+at+10.40.11+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274214230-L3X8VK71ES56W7PXN754/Screen+Shot+2018-07-22+at+10.40.01+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274221191-VVJYU5LEBHWUKNDI76XS/Screen+Shot+2018-07-22+at+10.39.53+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274222630-3HQ57FQCN167RFB1W10H/Screen+Shot+2018-07-22+at+10.39.45+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274224654-WY7M61L1213QHHM156I6/Screen+Shot+2018-07-22+at+10.39.37+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274225565-Z3P67YEXGHRI9HXYETIJ/Screen+Shot+2018-07-22+at+10.39.23+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274229028-GQ42VJ2SNBVMNEX8TWD7/Screen+Shot+2018-07-22+at+10.39.14+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274231243-92YRHW8EJ6V7T8UX1S66/Screen+Shot+2018-07-22+at+10.39.07+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274232748-6QMFVSZEDHVLVJA1UKNR/Screen+Shot+2018-07-22+at+10.38.59+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274234661-DQN41W82Q5PLMQWEDIZK/Screen+Shot+2018-07-22+at+10.38.52+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274235240-3RCTDRPTDM0KWGH63CJP/Screen+Shot+2018-07-22+at+10.38.45+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274241077-SZ103Y8W9K51RVU6QJYE/Screen+Shot+2018-07-22+at+10.38.37+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532274237351-H48QM4563H226BB899ZG/Screen+Shot+2018-07-22+at+10.38.29+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490461306514-N7HVRPOB9KAOX1OOB3AF/PawarHome.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490461224615-L8SPGSGGHIUS8VLGYCTG/PawarMobile.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490461306791-BHIEGTNW7L1YASWQT0F0/PawarSocial.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490461382402-Q3W9IOT8WO54MQWAX1LJ/Screen+Shot+2017-03-25+at+11.14.06+AM.png Work The logo suite included basic versions but also the "PWing" bug, used as a favicon and on campaign swag and other items. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490461382299-YWT63WL6BJTAQFODMNJV/Screen+Shot+2017-03-25+at+11.14.41+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490461383155-F1HM95BD0UYX9UMAUHAW/Screen+Shot+2017-03-25+at+11.14.59+AM.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490461382936-O4L8C882PDXS0Z2BAGYH/Screen+Shot+2017-03-25+at+11.15.13+AM.png Work Slogans relating to issues will be designed in a bold, simple way to get our message out on social, signage, and even postcards to send reps and voters. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1501165775421-SCY9THM2886IVGHCV6Q6/ameya.png Work As the campaign progresses the team has started using the brand to create swag, signage, and even a tour bus. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490463659214-CAF55943QUCRZ8HI9PXZ/OtisConcepts.png Work Initial concepts took the Passionate Purpose about moving through our connected world and leveraged the 'upward mobility' aspect of the brand. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490463662778-Z9TMP67CE8I7Z03KY1CT/OtisConcepts2.png Work Other concepts played with patterns in a more modern way to give the sense of movement. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490463752312-QQQAX7EH18YL2LD9S114/Otis1.png Work Our final direction took bits and pieces from at least 3 concepts to create an inspirational, strong, and modern look & feel. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490463681701-3KKMWY9OZVPQISRYY237/OtisPosters.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490463661233-29FLJ9BQKK7DLVPLATZS/OtisBillboard.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490543119805-T9C6U9LNI7HYRD61MH98/SavannahWeb.png Work Creating more thematic and engaging assets for the web and print was our key priority, and this collateral works hard to put the spirit and style of Hotel Indigo Savannah into the forefront. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490543116421-DVFBMU4OBJWQJSPO6DRN/SavannahAds.png Work We built out animated ads for both desktop and mobile, all touting the hotel's sensory experiences: rich history, farm-to-table food, and a buzzing waterfront. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1490543119795-UX65TCEN7JVM5VIW45A1/SavannahEmail.png Work As part of the hotel's B2B sales blitz, we also put access to materials right in the email signatures of the sales team. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1491772915663-W4QR8HAI1ZYB3TFHRZK9/Screen+Shot+2017-04-09+at+4.08.36+PM.png Work View the deck. For Patagonia, we analyzed external touchpoints and conducted primary research (mostly qualitative) to determine how we should go to market. Our insights about customers' storytelling points of pride led us to recommend a robust social presence within the Patagonia online experience. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1491772913102-9A7OCXKTLZ0QPBRU5OEB/Screen+Shot+2017-04-09+at+4.07.38+PM.png Work View deck here. American Parkour worked with us to find a new position and branding strategy that would give them leverage both as an advisory organization and as an economically viable presence, which was a rather serious task for an emerging leisure activity. We used a wide range of research tactics to determine how to move them to a desirable place on the positioning map.   https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1492014574401-JVXAS99XQQ66D8PYDLWS/Screen+Shot+2017-04-12+at+11.28.27+AM.png Work View deck here. For CB2, we analyzed web strategy and presence, realizing there was some white space in the small business market. Shortly after working on this project, my agency moved to a new office, and I definitely looked to CB2 when it was time for furniture shopping. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1681175729879-FV3QYDOOVTRFY2QRPUJP/AccelerateIMC_May2020_CredsTemplate.png Work View the deck. This is an example of a pitch deck template I created as part of the foundational branding suite for Accelerate Integrated Marketing Communications. We wanted a versatile but motivating template that would metaphorically work for any prospect they were meeting. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1491772915899-TWJQ67FGQ25MR48MD0HW/Screen+Shot+2017-04-09+at+4.07.06+PM.png Work View deck here. This is a simple design for a complex capstone study about workplace culture, specifically in startups. Collaborative imagery and inviting colors give the research a humanized context. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1498058474285-VDU67YB18RCW5ASE6MTF/Screen+Shot+2017-06-21+at+10.18.30+AM.png Work View deck here. I wanted to build a powerful and impactful presentation for 11MM Acres Energy, who's building systems to revitalize and reweave energy grids thoughout the US. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1495295082288-96PRBBRWZPES65EFH8A0/trustwave+content.png Work Despite heavy copy, our simplification concept was reinforced right from the beginning via our icon-driven cover. We also found relatable and interesting ways to convey various data points, like the Russian dolls on the bottom left above. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1495295084159-32XISI8L3VB92GI9N2B8/trustwave+ibook.png Work Not only did the report exist as a sophisticated print piece, it was also downloadable as an interactive PDF and as an iBook. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1495295085020-WER901UWCZH450LTZB8W/trustwave+register.png Work As we took this project on (it was previously done in-house), we made sure to create a comprehensive campaign, including pre-registration, press releases/graphics, email, and trade show launch. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1495295090705-5H7TQYKAYSFK6F4MENPS/trustwaveshow.png Work The RSA Conference launch resulted in more downloads in the first quarter than ever before, and a more comprehensive presence to start the year. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1495295082575-LPCAV2CU7MG2JRPP5PF1/trustwave+booth.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1495295090053-GHSMERQ41ECU1WTCTC2Q/trustwave+brand.png Work In the end, our report design took over the entire organization, becoming the new look & feel for the Trustwave brand. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1495297105141-P5BT354DT0EYD8LXJ89J/epi+info.png Work Our Meet Your New CMO concept was carried into content pieces and action-driving emails. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1495297105744-PJ1PWJ3DJKI9EZXJVDIL/epi+sales.png Work It also lived in sales enablement materials, including presentations and battlecards. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1507865009388-BHKZTCXBHRUBU1CUUZGP/puls_infographics_oct2017_round6_v1-01.png Work 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https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1543287384103-LOS7PBT5NG7UKSXC48VS/Picture5.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1543287452503-25JESPJURFMT32N6CI1R/Picture3.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1543287454192-05ES0JMPQRQOA1JXHEGH/Picture2.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1543287160441-U7ZQPSW4RKKI5W3T8QWF/Picture4.png Work https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478629836480-KUR55CW55Q6W9RUC9JB7/Image5.png Work Aon "Up in the Clouds" VR experience at Workday Rising, where it was in use 93% of the show and helped sales obtain longer, stronger interactions. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628931793-AOIWBJFQOZRKFEWNEOXT/Image3.png Work My favorite thing: appreciative, collaborative clients. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628932396-OO3FK2PJJ5NA8OW6U5BL/Image4.png Work ...but on top of that? Appreciative, engaged users. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628933899-GS1R02DECWT3BOCZ23AT/Image2.png Work But the VR was only a small sliver that supported a year-long digital content campaign. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628934814-HJNCGJVU2U6WQAWDO6H0/Image1.png Work It included original research + surveys, checklists, ebooks, and a robust microsite. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478629934532-OG7NKT63B0VBBCREEJHR/Aon_FutureSite_Home-image-option_v1.gif Work The campaign will extend into the following year, bringing engaging digital farther with every execution. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478629836480-KUR55CW55Q6W9RUC9JB7/Image5.png Work Aon "Up in the Clouds" VR experience at Workday Rising, where it was in use 93% of the show and helped sales obtain longer, stronger interactions. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628931793-AOIWBJFQOZRKFEWNEOXT/Image3.png Work My favorite thing: appreciative, collaborative clients. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628932396-OO3FK2PJJ5NA8OW6U5BL/Image4.png Work ...but on top of that? 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difference. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/e596ebc4-03d7-43e1-a428-9b0a384cbb34/CarlyOwen_Resume_Winter2023.png Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://carly-owen.squarespace.com/pdfs daily 0.75 2013-09-14 http://carly-owen.squarespace.com/about daily 0.75 2023-05-26 https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1471653713103-CZ8Y4IGNPW7F1GWWEPJX/27ef868543abf9c4e16439c1aeb8f0bd.jpg About Me, solo; me, reading about Mary-Kate Olsen while visiting her (make-believe) childhood home in San Francisco. How special. http://carly-owen.squarespace.com/contactme daily 0.75 2023-05-26 https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1678635346395-9552CHPTOMKLZYF8ISKM/mail-signal.jpg Contact - email hello@carlywardowen.com https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1678634621890-361TIX1ORD9D8ZMCTAN6/linked-chains.png Contact - linkedin linkedin.com/in/carlywardowen https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1678634640504-PQVURP2LT2D9JINQY7O7/computer-picture.png Contact - etsy minimalfandom.etsy.com http://carly-owen.squarespace.com/gallery-design-projects-1 daily 0.75 2023-05-26 https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1503463820312-SXLVRFGQ0IO4RP3M02X7/Slide2.jpg Shop https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1503463857473-MLEUT79A2YDK6LF8XSJP/Slide05.jpg Shop 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Farpoint: Content development + presentation https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1509206686546-X3LKAK28J9C3BAG4NOF5/BurnhamLakefront_Oct2017_v5_Page_06.jpg Farpoint: Content development + presentation https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1509206686479-6YP6QUQKCW7YWD07X1QH/BurnhamLakefront_Oct2017_v5_Page_07.jpg Farpoint: Content development + presentation https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1509206687075-E5QE2IAIQ3ESIMP5RZRN/BurnhamLakefront_Oct2017_v5_Page_08.jpg Farpoint: Content development + presentation https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1509206687686-RKI7LL4WXMJ37Z0UB63P/BurnhamLakefront_Oct2017_v5_Page_09.jpg Farpoint: Content development + presentation https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1509206685015-8N2WYOEJQGP929CBXAA4/BurnhamLakefront_Oct2017_v5_Page_10.jpg Farpoint: Content development + presentation https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1509206684738-IJKNDIKWDTFPGO47JQ8O/BurnhamLakefront_Oct2017_v5_Page_11.jpg Farpoint: Content development + presentation https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1509204943384-W4C4LIH40W182ZXBIIT4/farpointcover.png Farpoint: Content development + presentation http://carly-owen.squarespace.com/presentation-design-1 daily 0.75 2018-11-16 https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1491772915663-W4QR8HAI1ZYB3TFHRZK9/Screen+Shot+2017-04-09+at+4.08.36+PM.png BRANDING View the deck. For Patagonia, we analyzed external touchpoints and conducted primary research (mostly qualitative) to determine how we should go to market. Our insights about customers' storytelling points of pride led us to recommend a robust social presence within the Patagonia online experience. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1491772913102-9A7OCXKTLZ0QPBRU5OEB/Screen+Shot+2017-04-09+at+4.07.38+PM.png BRANDING View deck here. American Parkour worked with us to find a new position and branding strategy that would give them leverage both as an advisory organization and as an economically viable presence, which was a rather serious task for an emerging leisure activity. We used a wide range of research tactics to determine how to move them to a desirable place on the positioning map.   https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532272489204-NHNHQ1ZCNTBNHLW4MTGN/Screen+Shot+2018-07-22+at+10.13.36+AM.png BRANDING View deck here. For CB2, we analyzed web strategy and presence, realizing there was some white space in the small business market. Shortly after working on this project, my agency moved to a new office, and I definitely looked to CB2 when it was time for furniture shopping. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1532272720456-YBBJ2Q840Z3LXJA8KYNK/Screen+Shot+2018-07-22+at+10.17.35+AM.png BRANDING View deck here. I wanted to build a powerful and impactful presentation for 11MM Acres Energy, who's building systems to revitalize and reweave energy grids throughout the US. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1491772915899-TWJQ67FGQ25MR48MD0HW/Screen+Shot+2017-04-09+at+4.07.06+PM.png BRANDING View deck here. This is a simple design for a complex capstone study about workplace culture, specifically in startups. Collaborative imagery and inviting colors give the research a humanized context. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1499806710871-9AS60S892S73OXIIAHA0/Screen+Shot+2017-07-11+at+3.53.20+PM.png BRANDING View the deck. This year-end presentation was the lead-up to iris' Winter Forum (aka "let's celebrate the year we just had by drinking beer during the day), with the country club look & feel serve as a clue about the party to come later in the day. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1495294033820-ISHH190NAAU9KQAS2PUH/presentations.png BRANDING http://carly-owen.squarespace.com/aon-1-1 daily 0.75 2021-04-06 https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478629836480-KUR55CW55Q6W9RUC9JB7/Image5.png Diners Club: Brand Refresh & Launch Aon "Up in the Clouds" VR experience at Workday Rising, where it was in use 93% of the show and helped sales obtain longer, stronger interactions. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628931793-AOIWBJFQOZRKFEWNEOXT/Image3.png Diners Club: Brand Refresh & Launch My favorite thing: appreciative, collaborative clients. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628932396-OO3FK2PJJ5NA8OW6U5BL/Image4.png Diners Club: Brand Refresh & Launch ...but on top of that? Appreciative, engaged users. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628933899-GS1R02DECWT3BOCZ23AT/Image2.png Diners Club: Brand Refresh & Launch But the VR was only a small sliver that supported a year-long digital content campaign. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478628934814-HJNCGJVU2U6WQAWDO6H0/Image1.png Diners Club: Brand Refresh & Launch It included original research + surveys, checklists, ebooks, and a robust microsite. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1478629934532-OG7NKT63B0VBBCREEJHR/Aon_FutureSite_Home-image-option_v1.gif Diners Club: Brand Refresh & Launch The campaign will extend into the following year, bringing engaging digital farther with every execution. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/1542396065697-S2CXWU2P0TKVG1S925I4/AonCover.png Diners Club: Brand Refresh & Launch http://carly-owen.squarespace.com/hello daily 1.0 2023-07-27 https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/4bf42176-9f75-425f-bb84-125d7d5f6649/Presentation.png Hello https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/30e53b53-c1ec-4f6c-b726-9bc5806a07f2/Personal_.png Hello - Make it stand out PERSONAL PROJECTS Artwork, invitation suites, space design, and other ways I bring creativity to my life - check out minimalfandom.etsy.com to see my minimalist prints. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/04fa8ae3-9e98-4cba-801d-c6c8a3ab8832/Storytelling.png Hello https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/5a6dd9fd-db78-4921-a8d8-6bc2dd806f45/Olympics_.png Hello - Make it stand out OLYMPICS INFOGRAPHICS Combining 3 of my favorite things - the Olympics, trivia, and informative design - these pieces are some of my favorite (and definitely nerdiest) endeavors. https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/2ec5e496-0a99-4113-a37e-af71d8097ac9/Foundational.png Hello https://images.squarespace-cdn.com/content/v1/514364d9e4b059fc10fc086d/597cff15-2be3-4327-94a5-d8f93bb65299/RIP_.png Hello - Make it stand out RIP Ideas and non-starter concepts that never saw the light of day - so I tucked them away in a box, and maybe they can be useful to someone else someday?