Sirius Computer Solutions, part of CDW and formerly known as Forsythe, is a national IT integrator, working with brands such as IBM, Oracle, Symantec, HP Enterprise, and more. For them, we create campaigns in conjunction with their IT brand partners, using creative tactics and clever campaigns to stand out among their thousands of competitors.

My roles: Strategy/briefing, creative direction, concepting, print management/press checks, client interfacing + presentations

Reintroducing Oracle's UNIX-based chips to an audience who had been using LINUX for years called for a bold statement and a campaign that spoke out loudly, including this sound-themed direct mail door opener kit.

The campaign also included email, web, digital content assets, user-generated content, and event support.

Using incredibly nerdy jokes was key to this concept; I promise, our audience understood them!

Another campaign for Forsythe, in conjunction with Veritas (a backup provider) focused on how fast things have changed over the years - from gigantic hard drives that cost as much as 4 cars and only stored 1 GB, to those piles of floppy disks we used to keep on our desks, we used the ever-changing world to motivate people to "fast forward" their backup.

My roles: Customer insights, research, brand narrative/messaging, creative direction, concepting, client presentations

Grounded in seemingly unbelievable trivia facts, we had fun by incorporating timely pop culture into the concept; the 1950s used Elvis while the 1990s used boy bands & Britney.