I LOVE presentations. Legitimately. One of my favorite things to do is to take disorganized, pieced-together data, cases, and images to create visually and intellectually stunning stories. Since many of the decks I've put together professionally in the past several years are confidential, the ones you'll see here are based on work done during my time at Northwestern: collaborative client projects using primary research and some theoretical data. I recently resurrected some of them to re-design as a personal project.

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For Patagonia, we analyzed external touchpoints and conducted primary research (mostly qualitative) to determine how we should go to market. Our insights about customers' storytelling points of pride led us to recommend a robust social presence within the Patagonia online experience.

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American Parkour worked with us to find a new position and branding strategy that would give them leverage both as an advisory organization and as an economically viable presence, which was a rather serious task for an emerging leisure activity. We used a wide range of research tactics to determine how to move them to a desirable place on the positioning map.

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For CB2, we analyzed web strategy and presence, realizing there was some white space in the small business market. Shortly after working on this project, my agency moved to a new office, and I definitely looked to CB2 when it was time for furniture shopping.

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This is an example of a pitch deck template I created as part of the foundational branding suite for Accelerate Integrated Marketing Communications. We wanted a versatile but motivating template that would metaphorically work for any prospect they were meeting.

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This is a simple design for a complex capstone study about workplace culture, specifically in startups. Collaborative imagery and inviting colors give the research a humanized context.

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I wanted to build a powerful and impactful presentation for 11MM Acres Energy, who's building systems to revitalize and reweave energy grids thoughout the US.