InterContinental Hotels Group (IHG) is home to some of the world's most familiar brands, from classic Holiday Inn to boutique chain Hotel Indigo. As part of their new template for opening new properties, IHG now includes a B2B focus, targeting businesses to book meetings and events with them.

The new Hotel Indigo Savannah in the rich historic district gave us a great start to this program, helping us build out our 'Five Senses' concept which can now be applied to more Hotel Indigo properties' opening campaigns as a way to 'give meaning to your meetings.'

My roles: Creative direction, concepting, layout design, ad storyboarding, client presentations

Creating more thematic and engaging assets for the web and print was our key priority, and this collateral works hard to put the spirit and style of Hotel Indigo Savannah into the forefront.

We built out animated ads for both desktop and mobile, all touting the hotel's sensory experiences: rich history, farm-to-table food, and a buzzing waterfront.

As part of the hotel's B2B sales blitz, we also put access to materials right in the email signatures of the sales team.