A writer-strategist-marketer-storyteller-designer with over 10 years of experience on the client and agency side, I lead creative with a team of writers, designers and developers for clients ranging from big names to small startups. My focus on B2B integrated campaigns has given me valuable insights into vertical markets, sales channels, new media and more. I'm known for my love of infographics, my extensive pop culture knowledge and my thick Wisconsin accent (even though I haven't lived there since 2003).