In 2020, Diners Club International was ready for a year of celebration. Their 70th anniversary was upon them. But Covid hit us all hard, halting travel, dining, and entertainment - all industries key to Diners Club’s success - in their tracks. Instead of letting their world grind to a halt, too, we decided to reframe the brand, building a purpose centered on elevating every day, whether Clubmembers were close to home (ahem, stuck inside home) or far away. The new Together Belong system

My roles: Creative direction, concepting, VR storyboarding & art direction, case video storyboarding

Aon "Up in the Clouds" VR experience at Workday Rising, where it was in use 93% of the show and helped sales obtain longer, stronger interactions.

My favorite thing: appreciative, collaborative clients.

...but on top of that? Appreciative, engaged users.

But the VR was only a small sliver that supported a year-long digital content campaign.

It included original research + surveys, checklists, ebooks, and a robust microsite.

The campaign will extend into the following year, bringing engaging digital farther with every execution.